New Guidance on tabloid leaflets

Dear all,

As we gear up towards the General Election I just wanted to drop you a quick note about the tabloid newspapers we, alongside the other political parties, produce.

Tabloid newspapers are an effective way of communicating with people and have been used by all political parties for years. We know that different people take in information in different formats and tabloids often reach people that different designs don’t. In many parts of the country, our tabloid newspaper format is a well-established and trusted local brand in its own right.

We are also aware that the use of the tabloid format by political parties must be done in an appropriate way, and as a result, we are setting out guidance to all of our Local Parties.

For some time we have been asking Lib Dem campaigns across the country to make sure all tabloid leaflets are clearly identifiable as being from and paid for by the Liberal Democrats on the front page. You will find all the HQ-produced templates provided on the party’s Campaign Hub do this and we ask that local parties stick to this.

By clearly marking tabloid leaflets as being from the Liberal Democrats in a clearly visible way on the front page, will show us to be leading the way on transparency.

In the spirit of upholding local journalism and avoiding confusion among residents, please also avoid giving your tabloid a title that could be confused with any similar local newspaper.

If you have any questions about this guidance please feel free to get in touch.

Best wishes,

Mark Pack
Liberal Democrats Party President