Key Steps
Fundraising
1. Target and Budget Forecast
Three steps:
- Calculate total needed for your best possible result
- Use regular and new income to demonstrate fundraising achievement so far
- Share goal in message and media
2. Team & Skills
- People skills
- Progress-chasing & grid management
- Social Media
3. Case for Support
- What's our ambition?
- Why does it matter?
- What does it cost?
- How can you help?
4. Income Streams
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Run a contact audit brainstorm in small groups listing contacts at £100 capacity to get a start list
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Review past donors/MP’s donors back to 2009
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Scope Tory and Labour dissatisfied donors and EU-facing business
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Research interest groups around your candidate and the manifesto
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Make tailored approaches in streams: Members; Larger Donors; Business; Special Interest - first with message only, and gaining clear consent for fundraising approaches
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Simple crowdfund: £3,000 target, single spending goal, tight deadline; switch when deadline expires
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Match funding appeal: ask a donor to allow their gift to be a match-fund; tell donors their gift will be doubled up to that maximum, say £2,000.
5. Streamed Donation Plan
Action grid.
Assign each stream to one of your team and set weekly targets.