One in six parents say they have gone hungry to feed their children as food prices soar

26 May 2023

EMBARGO: 00:01 Wednesday 24th May

  • Shocking poll finds some parents of young children have stopped buying both fruit and meat over the past year

  • Parents far more likely than non-parents to have skipped meals and changed spending habits due to high food prices 

  • Ahead of new inflation figures to be released, Liberal Democrat Leader Ed Davey calls for expansion of free school meals and more support for farmers

A new poll commissioned by the Liberal Democrats has revealed parents with children under the age of 18 have been hardest hit by rising food prices. 

As a result of high food bills, a staggering one in six (17%) parents say they have gone hungry over the past year in order to feed their children. 

Parents with children under the age of 18 are far more likely to say they have made changes to their spending habits at supermarkets as a result of rising prices. 

In the last twelve months, over one in ten (13%) parents of children under the age of 18 say they have stopped buying fruit. One in ten (11%) say they have stopped buying meat. 

Almost one in two parents (48%) say they have started buying yellow sticker items at supermarkets over the past year. Whilst half (51%) say they have changed the supermarket they use due to prices, far higher than those without children (34%). A quarter (25%) of parents say they have skipped meals over the past year, more than those without children (15%).

The new polling comes as food prices have become the main source of spiralling inflation.

The Liberal Democrats are calling for an expansion of free school meals to the 800,000 children in poverty who don't currently receive them, along with extra help for farmers with their energy bills to help bring food prices down. 

The party has also led the way in calling for an investigation by the Competition and Markets Authority into potential profiteering by supermarkets and food multinationals.

Liberal Democrat Leader Ed Davey said:

“These shocking findings are a damning verdict on this Conservative government’s record on the cost of living crisis. Jeremy Hunt has sat on his hands while food prices spiral out of control, forcing parents to make heartbreaking decisions.

“Enough is enough, Conservative ministers must act now to tackle soaring food bills before more families suffer. That means immediately expanding free school meals, giving farmers more support with their energy bills and cracking down on profiteering by the big supermarkets.”

ENDS

Notes to Editor:

Methodology: Savanta interviewed 2,089 UK adults aged 18+, including 700 parents with children under the age of 18,  online between 19th and 21st May 2023. Data were weighted to be representative of the UK by age, sex, region, and social grade.

As a result of higher food prices, over the last year I have done

Those with children under 18

Those without children under 18

Stopped buying takeaways

51%

41%

Stopped eating out in restaurants and cafes

47%

38%

Started buying reduced price products (e.g yellow sticker prices)

48%

36%

Started shopping at a different supermarket which has lower prices

51%

34%

Skipped meals

25%

15%

Stopped buying fruit

13%

8%

Stopped buying meat

11%

8%

Went hungry in order to feed my children

17%

n/a

 


 

 

Desks a computers in front of a wall painted with the bird of liberty

Back to press releases

View
A person using a laptop

Contact the press office

View

This website uses cookies

Like most websites, this site uses cookies. Some are required to make it work, while others are used for statistical or marketing purposes. If you choose not to allow cookies some features may not be available, such as content from other websites. Please read our Cookie Policy for more information.

Essential cookies enable basic functions and are necessary for the website to function properly.
Statistics cookies collect information anonymously. This information helps us to understand how our visitors use our website.
Marketing cookies are used by third parties or publishers to display personalized advertisements. They do this by tracking visitors across websites.